Sydni Fomas Do

I’m interested in the stories we tell ourselves about how the world works, and the role businesses and markets play in shaping those stories. That interest is at the heart of my work as a marketing scholar. I study how marketing influences the choices we make, how people experience products and services and how organizations can better serve them.

This website is a place for me to share that work and explore ideas beyond it.

Some of what I write about grows out of my research, while other topics simply reflect things I find interesting or questions I find myself thinking about. At the heart of it all is a curiosity about how we live and the world we live in.