CV

Education

• Ph.D in Marketing, University of Arizona, 2026 (expected)
• B.B.A in Marketing, University of Kentucku, 2014

Work experience

• 2022-2023: Marketing Research Consultant
  • Magnolia Impact Solutions
  • Duties includes: Data Collection and Analysis
• 2022-2024: Marketing Research Consultant
  • GreenPath Financial Wellness
  • Duties included: Designing of field experiment and data analysis
• 2018-2021: Commercial Lines Underwriter
  • Auto-Owners Insurance Company
  • Duties included: Analysis of risk portfolios for commercial clients, utilizing quantitative and qualitative methods to evaluate potential risk exposure

Skills

• Programming: R, Stata, Python
• Quantitative Research Methods
  • Experimental Design
  • Statistical Modeling
  • Survey Research
• Qualitative Research Methods
  • In-depth Interviews
  • Content Analysis

Publications

Is Laughter the Best Marketing? Why This is the Wrong Question

Do, Sydni Fomas, & Warren, C. (2023). Is Laughter the Best Marketing? Why This is the Wrong Question. Current Opinion in Psychology, 54, 101694. https://doi.org/10.1016/j.copsyc.2023.101694

When Brand Narratives are Written in Metaphoric Terms, Can They Weaken Self–Brand Connections?

Do, Sydni Fomas, Reimann, M., López, A., & Castaño, R. (2023). When Brand Narratives are Written in Metaphoric Terms, Can They Weaken Self–Brand Connections? Journal of the Association for Consumer Research. https://doi.org/10.1086/727831

Talks

Marketplace Inclusion of Financially Vulnerable Consumers

October 01, 2021

Roundtable at Association for Consumer Research Virtual Conference, Virtual

Teaching

Brand Management, MKTG 453

Marketing Policies and Operations, MKTG 471

Awards and Honors

• Arizona Think Tank for Behavioral Decision-Making PhD Student Affiliate, 2024-2025
• Society for Consumer Psychology Diversity Travel Scholarship, 2024
• Dr. Eli Jones Promising Young Scholar Award, 2024
• American Marketing Association Valuing Diversity PhD Scholarship, 2024
• African American Student Association Campus Community Partner of the Year, 2024
• Eller Diversity Equity and Inclusion Award Nominee, 2024
• Marketing and Public Policy Junior Scholar Workshop Fellow, 2024
• City University of New York Baruch Research Symposium Fellow, 2024
• Association for Consumer Research Doctoral Symposium Best Research Idea, 2022
• CARMA Short Course Scholarship, 2021